When you migrate your store to a new platform, your URLs often change. A 301 redirect tells browsers and search engines that a page has permanently moved to a new URL, so visitors are automatically sent to the right place, and your SEO rankings are preserved.
Example
Old URL: https://example.com/old-page
301 Redirect → New URL: https://example.com/new-page
Why It Matters After Migration?
Prevents customers from landing on broken or missing pages
Passes SEO value (link equity) from old URLs to new ones
Keeps your Google rankings stable during and after the switch
When to Set Up 301 Redirects?
When migrating to a new domain or platform
When your URL structure changes on the new store (e.g.,
/home,home.example.com,www.example.com)When consolidating duplicate pages
Our Migrationpro Support Team is here to help!
Feel free to contact us via email at [email protected] or use the Live Chat available in the bottom-right corner of the page!